LED screens: technological innovations proposed by manufacturers

30 June 2023

Technological innovations can be defined as improvements capable of transforming products or services by giving them greater added value. Some of these are incremental improvements, while others are genuine revolutions. The more they disrupt the status quo, the more they change market demand. This can even lead to changes in consumer habits and corporate value chains.

In outdoor advertising, digital technologies have already created an alternative solution to traditional poster holders. New value propositions have expanded the possible uses of outdoor displays. Advances in AI have made it possible to make better use of data, with applications such as improving customer knowledge and personalising communications. In addition, advances in R&D have resulted in better screen performance, both in terms of image quality and energy consumption.

Thanks to these technological innovations, manufacturers of dynamic display solutions are constantly designing even more effective tools. These are designed for corporate communication projects. In many cases, their function goes beyond the transmission of advertising messages or brand enhancement. Today, dynamic displays are just as capable of supporting operational challenges, or responding to contemporary concerns such as environmental protection.

In this article, you can discover the main technological innovations in digital signage, such as LED screens!

Easy-to-install LED screens and attractive content

Technological innovations have made it possible to integrate dynamic display solutions very easily in a wide range of locations. Today, screens can be installed on a wide range of surfaces: totems, shop windows, etc. This makes it easier for companies to choose a digital signage solution for their communication campaigns, to raise their profile or to promote their products and services at points of sale or in urban environments.

The resolution of the screens has also benefited from technological advances. Thanks to the image quality of the new LED screens, the immersive nature of the visuals and videos projected is amplified. This makes for an even more attractive customer experience. OLED and QLED screens, which are becoming increasingly popular, are among the best performers in this field.

Thanks to the ease with which screens can be installed and the quality of their resolution, companies are able to capture the attention of their target audiences even more effectively. The attractive nature of the content displayed leaves a stronger imprint. As a result, the messages communicated by companies are more likely to be remembered.

Screen to meet operational and financial needs

The evolution in the use of giant LED screens, made possible by technological advances, offers very high added value advantages for certain types of business. This is particularly the case for companies that receive members of the public on their premises.

Small retailers are a case in point. The innovations built into giant LED screens respond to issues and challenges that are specific to them. For example, the evolution of their business model (in the face of the new behaviour of connected consumers in shop). Or adapting their business as a result of shrinking sales space (caused by rising rental costs). There are many benefits for these small retailers in their quest for operational efficiency. The screens highlight current offers, and when they are interactive, they give customers the opportunity to select an item and pay for it independently.

Screens do more than just transmit information. Reinvented by technology, they become a support for operational management, particularly of people flows. All organisations receiving the public can manage their queues more easily and encourage their customers to behave independently. They also have the opportunity to improve their turnover. For example, by installing order terminals or click and collect solutions. These adapt to new lifestyles and consumer habits, while increasing the average customer basket.

Finally, new sources of revenue can be created by companies. Innovations in screen technology make it possible to monetise the audience through the sale of advertising space. Every point of contact with users of dynamic display solutions qualifies an audience to which other companies can broadcast advertisements.

Easier management thanks to advances in IT infrastructure and networks

Technological innovations have made it easier to manage a fleet of dynamic screens that are fully connected to a central control system. Unlike traditional displays, companies can take an ROI-based approach. They can run their communication campaigns on a test-and-learn basis. They can achieve their agility objectives thanks to rapid message modification, applied almost instantaneously to a selection of screens or to the entire network.

All these benefits are made possible by improvements to the IT infrastructure. They manage and operate the dynamic displays. Companies can synchronise screens and server data, so they can easily manage information displayed in different locations.

Better performance through better use of data

Data is the black gold of the 21st century. In outdoor advertising, as in many other sectors, it creates value.

AI (Artificial Intelligence) and the IoT (Internet of Things) are pushing back the limits of data generation in advertising screens, but above all of their exploitation. The strength of so-called “intelligent” solutions lies in their ability to process the available data. For dynamic displays, improved data processing has made it possible to personalise outdoor advertising. Thanks to this targeting, companies can offer customers content according to their centre of interest. Or personalise in-store offers and information based on data captured from people’s online behaviour.

LED screens with a better impact on the environment

Technological innovations have also enabled companies to reduce the impact of their activities. Particularly those linked to the use of advertising screens, in order to protect the environment. This approach, often part of CSR (Corporate Social Responsibility), is of interest to all stakeholders in contact with companies: customers, prospective customers, employees, technological partners, investors, etc.

The new LED screens offer companies receiving the public the opportunity to implement sustainable development initiatives. Visitors use advertising LED screens to access a wide range of information. For the catering sector, for example, this could be the ingredients, the nutritional value of a product, its origin or even its shelf life. Companies ensure a greater level of transparency. They can even encourage short circuits and the local economy by promoting local producers.

Companies using dynamic display solutions are also seeing a reduction in their impact on the environment, thanks to technological innovations by manufacturers. This is made possible by a reduction in the energy consumption required to operate the screens. Both (1) in terms of direct performance and (2) thanks to new energy strategies that allow content to be programmed over specific periods (for example, by switching off the screen at night). What’s more, the materials used are increasingly derived from recycling programmes.

Technological innovations are enhancing the value creation of digital signage. They give LED screens greater performance in terms of image resolution, audience capture and personalised communications. What’s more, they offer new possibilities for use – technical, operational and financial. They also allow dynamic displays to be part of an approach that protects the environment and society.

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