The health crisis has brought pharmacies face to face with a new reality. They can play a key role in the fight against epidemics, by raising public awareness, organizing screening tests or vaccinating patients. All this help is provided in addition to their traditional activities, which include the sale of over-the-counter products: small equipment, bandages, antiseptics, skincare and beauty products…

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Pharmacies: boost agility and performance with digital signage

Iagona - Raising awareness

Raise awareness

Disseminate prevention messages, provide information on health and good hygiene practices

Iagona - Branding


Highlight parapharmacy products and current promotional offers to give them greater visibility.

Iagona - Reducing waiting times


Ease your customers’ waiting time with entertaining dynamic content

Iagona - Distribute all the information


Distribute all the information you need to know about your establishment to make it easier for your customers to find you.

Visual support for effective communication

Are you in charge of a pharmacy? Digital signage is a tool that helps you focus on your priorities every day:

  • adapt your activity to the health situation
  • increase footfall at your point of sale
  • boost sales by highlighting your products
  • develop new sources of revenue through the sale of advertising space

Would you like to involve your pharmacy in the fight against epidemics when they are on the rise? Use connected, interactive screens to :

  • inform your visitors of epidemic developments
  • raise public awareness of barrier measures
  • reorganize your activity to carry out screening tests
  • streamline your queues accordingly.

Digital signage: the right communication tool for every pharmacy need

You can leave a lasting impression on your customers and develop your business by equipping yourself with one of the most effective means of communication: digital signage. Install connected screens in your pharmacy to create a stimulating and attractive relationship with your customers:

  • improve your message recall rate: by attracting audiences’ attention more effectively, you increase the effectiveness of your communications.
  • easily manage your promotional campaigns: every screen installed in your pharmacy can be used to promote your products and services. With just a few clicks, you can adapt the content you broadcast to boost your profitability.
  • customize your content: determine the information to highlight according to the time of day and the location of your screens: an attractive visual in the window, an informative visual during product pick-up… You’re in control of your content strategy!

The COVID-19 health crisis has shown that pharmacies can play a decisive role in protecting populations. Join the collective effort to fight viruses when epidemics are on the rise:

  • disseminate information of public interest, such as reminders of barrier measures or new data on epidemic trends.
  • optimize your queues
  • carry out screening tests and vaccinations, by
  • managing the flow of people into your facility differently.

Enjoy the benefits of connectivity: manage your screens with ease!

Simply program and distribute all the content you need to support your marketing strategy. Thanks to the connected nature of digital signage, you can install a fleet of screens in one or more points of sale, and manage them easily from a single platform.

The advantages of this connectivity are numerous. You can :

  • define and modify, at any time, the content
  • displayed on each screen, in all your pharmacies.
  • update (in real time) all information projected on your screens.
  • analyze the performance of your communications
  • re-adapt your content distribution strategy as part of a test-and-learn approach.

IAGONA’s digital signage solutions offer you the ease-of-use you expect from a high-performance, innovative tool. We integrate software whose functionalities are tailored to your pharmacy:

Neoscreen, the digital signage software for designing, programming and managing your content and screens.




Iagona helps you digitalize your customer journey

We’re here to listen to your digital signage projects, to support you in your digitalization and advise you on the best solution for your needs!

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An innovative digital signage solution is much more attractive and helps to modernise your brand image.

What are the benefits of digital signage for the pharmaceutical sector?

Digital signage has the right properties to meet the needs of pharmacies. Equip your establishment with connected screens to be even more efficient in all your activities:

  • Increase traffic in your pharmacy: attract more people by displaying animated or video content that naturally attracts the attention of passers-by. By installing a dynamic display in your shop window, you can increase the number of people entering your establishment.
  • re-enchant your customer/patient experience: make your pharmacy more attractive by distributing content that entertains your customers. You’ll reduce their sense of waiting and enhance the value of your brand by sharing branded content.
  • Increase your sales: digital signage is an ideal communication medium for running effective promotional campaigns and boosting your sales. You can offer companies the chance to showcase their own products to the public. In this way, you can develop new sources of revenue through the sale of advertising space.
  • Improve your business: by installing an interactive digital signage system, you can enable your customers to browse independently and discover the wide range of products sold in pharmacies, with a potentially very high level of information: product composition, qualities, application advice… and even explanatory videos. All this, without having to mobilise your staff!

Is digital signage software the right solution for a pharmacy?

Yes, digital signage software is a relevant solution for a pharmacy, because it allows you to distribute information in an interactive and attractive way. Digital signage is used in a variety of ways in a pharmacy, for example :

  • To display your opening hours and contact details.
  • To disseminate health advice and information about the medicines, vaccines or medical devices you sell.
  • To present your special offers or promotions on parapharmacy products or medical devices.
  • To create a pleasant and reassuring atmosphere in your establishment by broadcasting dynamic content or relaxing videos.

In general, digital signage software can be a useful solution for any establishment that wants to showcase its offering in an attractive and original way, and that is looking to create a quality experience for its customers.

Can digital signage enhance my pharmacy's image?

Digital signage helps to enhance your pharmacy’s image in a number of ways. Firstly, it allows you to present your establishment, its values and its benevolence to customers. A pharmacy also operates in a competitive sector. You need to stand out from your competitors. This can arouse the interest of potential customers and encourage them to find out more about your establishment. Secondly, digital signage is used to disseminate sensitive information relating to public health, health news and healthy living. Using a medium such as digital signage ensures that the content is visible. Dynamic content attracts more attention than static content. And finally, using digital signage shows that your shop is modern and cares about its customers’ experience, which helps to reinforce your store’s image.