TRANSPORT
All year round, stations, ports and airports are subject to sometimes very intense flows of people. Transport infrastructures see this as both a challenge and an opportunity. A challenge, because travellers need to be able to find practical information such as journey times easily. An opportunity, because the high footfall in these areas makes it possible to sell advertising space.
Attract travelers’ attention with digital signage in transport systems
Advertise
Offer your users more comfort by informing them about their journey in real time!
Inform
With digital signage, distribute informative and entertaining content, promoting a positive experience for your passengers in transit.
Capture
This type of media helps reduce your travelers’ sense of expectation, so capturing their attention with entertaining content is ideal.
Orient
Giant screen displays make it easier for users to find their way around your space, improving their mobility.
Opt for digital signage
Are you responsible for a transport infrastructure? Digital signage can help you modernise your infrastructure while meeting your day-to-day needs. It’s a particularly effective and versatile communication tool, generating more eye contact than traditional signage. By displaying animated or video content on your screens, you can grab the attention of your audience and so you can:
- better inform passengers
- attract users by creating an attractive experience
- reduce the waiting time for visitors
- increase your revenue by selling advertising space to advertisers.
Digital signage: an effective communication tool for transport infrastructures
To offer a high level of service in a place where there is a large flow of people, you need appropriate communication. With digital signage, you have the opportunity to capture your audience’s attention more easily:
- increase the visibility of your ads
- increase the recall of your messages
- Define and modify the content delivered to your audience at any time, depending on the time of day or screen location.
- update all practical information (in real time).
- analyse the performance of your communications
maximise your sources of advertising revenue.
Digital signage can also be used to boost your operations. By equipping yourself with interactive screens, you can make users more autonomous in their dealings with you. Improve your quality of service:
- in the reception and dissemination of information: make life easier for users by helping them to find their way around and get information in your station, port or airport. You’ll encourage users to be independent and help them find the practical information they need: access map, FAQs, priority messages, safety measures, delays and incidents, telephone contacts, etc. You can also take advantage of the opportunity to broadcast corporate messages to promote your company, new destinations, promotional offers or even your loyalty programme.
- when buying transport tickets: make queues at ticket offices more fluid by encouraging self-service ticket purchases. An interactive display allows you to automate a fare simulation, confirm a travel choice, print and pay for a ticket in cash or by card… This means that your staff are less busy and can concentrate on higher added-value tasks, such as meeting the specific needs of users. The result: you’re more efficient and your customers are even more satisfied!
- in managing sanitary situations: digital signage can improve sanitary conditions, for example by being equipped with a hydro-alcoholic gel dispenser. Protect your users more effectively and reduce the risk of epidemics spreading: by promoting impeccable hand hygiene and reminding them of barrier gestures.
Easily manage your connected screens
Simply programme and display all the content that supports your business. Thanks to the connected nature of digital signage, you can install a fleet of screens in one or more areas of your transport infrastructure. You can manage them easily from a single platform.
The software integrated into IAGONA’s digital signage solutions offers you all the functionalities adapted to the transport sector:
- Neoscreen, the digital signage software for designing, programming and managing your content and screens.
- Mapex: a software extension to help your customers and visitors find their way using an interactive map, by generating a dynamic itinerary.
- Customex, a software extension that lets you tailor digital signage to your needs.
Témoignages
WHY DON’T WE TALK ABOUT YOUR PROJECT?
Iagona can help you digitise your customer journey
We’re here to listen to your digital signage projects, to help you digitise your displays and advise you on the best way to meet your needs!
They trust us
DIGITAL SIGNAGE IN TRANSPORT
An innovative digital signage solution is much more attractive and helps to modernise your brand image.
What are the benefits of digital signage for the transport sector?
The properties of digital signage make it an appropriate solution for the needs of transport infrastructures. Exploit the advantages of digital and connected screens in your daily work:
- Announce timetables to users: offer your users greater comfort by providing them with up-to-date information in real time. By connecting the digital signage to your management system, you can instantly display departure and arrival times. You can also provide greater visibility of the causes of incidents (accidents, delays, etc.) that may affect a train, bus, boat or plane. Legible, accessible and transparent information is the best way to reduce the stress and irritation felt by users in the event of unforeseen events!
- Communicate about passenger waiting times: train, bus, boat and plane passengers like to optimise their journey. By estimating the remaining waiting time, you make it easier for them to plan their journey. They’ll be more relaxed and reduce their sense of waiting. An excellent way to improve their travel experience!
- Effectively direct the public: managing traffic flows in transport infrastructures requires users to be well directed. Here, digital signage offers a valuable advantage: it can be installed anywhere! Display up-to-date content on connected screens in all the key locations to simplify the management of passenger flows in your station, port or airport.
- Promote your offers: use digital signage to highlight your company. Commercial offers, exceptional promotions, loyalty programme presentations, events, branded content… You can display content that attracts the attention of your customers.
Is digital signage software the right solution for my transport service?
The world is moving towards constant ultra-connectivity. Users are up to date with the latest technologies and are used to dealing with them on a daily basis. As a result, the transport sector is obliged to modernise and reinvent itself to meet the demands of its passengers.
Responding to their habits of accessing information by broadcasting digital messages is a way of arousing their interest and, above all, capturing their attention. This is an important factor in conveying the right messages at the right time.
Can digital signage enhance the image of my transport service?
Digitalisation is a way of modernising your image and conveying a young, attractive image. Digital signage highlights your services and offers using a medium that appeals to your target audience in this age of ultra-connectivity. Digital signage is therefore an undeniable asset for your sector.