Midi Libre

3 July 2023

Midi Libre is a French daily newspaper, published in the Occitanie region.
It was founded during the liberation of Montpellier in 1944, and has continued to operate ever since.

The daily broadcasts news from the towns and cities in its region. It covers topics such as the economy, sports, culture, leisure and much more.

Midi Libre uses DOOH to modernize its image

A DYNAMIC WALL OF IMAGES 

Needs

MODERNIZE YOUR BUSINESS WITH AN IMAGE WALL

The daily Midi Libre was planning to revamp its reception area with a more modern image, using digital display tools such as a video wall. The company wanted to broadcast several different sources of information simultaneously.

The daily’s headquarters’ objective was to create an image wall capable of broadcasting continuous news channels, displaying the home pages of the Group and company news. As a news specialist, Le Midi Libre wanted the wall of images to become a communication tool and a showcase for its customers.

It was also very important to be able to control the different parts of the wall to vary the content available.

The Iagona solution

AUTONOMOUS INFORMATION DISPLAY

Midi Libre called on Iagona, via SPIEICS, to carry out its project. Neoscreen digital signage software was chosen for its ability to display different content on the wall’s screens, and for its ease of use.

After an advanced pre-study carried out by Iagona, presenting several assembly scenarios, the customer chose the solution of a video wall with 9 55″ screens (in a 3 by 3 layout), with a video distribution and dynamic selection system capable of changing the display mode.

Midi libre has chosen to broadcast the websites alternately on a column of three screens for better visibility. The two TV channels are shown on two screens, and the group’s news on a sub-wall of 4 screens. The daily now offers its visitors 4 different sources of information.

It is also autonomous in changing the layout of the displays on the intuitive Neoscreen software interface.

Testimonials

Thanks to the video wall, we can create dynamic, attention-grabbing presentations. They can be used to enhance the image of visitors as well as the daily routine, and to unite employees.

MARC DUPONT

CIO OF MIDI LIBRE